Ensure your book receives the attention it deserves with this comprehensive class on book promotion and marketing led by an award-winning author with 20+ years of experience in marketing & communications for artists and authors.

You’ll learn essential strategies and techniques to effectively promote and market your book to your target audience. From creating a compelling author platform to executing targeted promotional campaigns, we’ll cover everything you need to know to maximize your book’s visibility and sales potential.

Marketing communicates our identity and values to our audience, elevating our efforts from simply selling books to connecting on an emotional level with our audience and engaging meaningfully with our community.

MEET YOUR INSTRUCTOR

Lara Ehrlich is the author of the novel Bind Me Tighter Still (Red Hen Press, 2025) and the story collection Animal Wife , which won Red Hen Press’s Fiction Award judged by Ann Hood. She has 20 years of experience directing marketing and communications at nonprofit arts organizations and helping writers launch their work into the world. Her passion is brand storytelling; creating the narrative that will carry audiences through an experience, whether online, in person, or on the page.